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SaaS

Landing page redesign that added $84K MRR

Hero-to-pricing rebuild for a Series A SaaS. Conversion-focused copy, A/B-ready components and a motion language that finally matched their product.

Client
Lumen SaaS
Region
Berlin · Germany
Timeline
3 weeks
Industry
B2B SaaS · Series A
Visit → trial
+148%
MRR (60d)
+$84K
INP
92ms
Bounce
−38%

The problem

Series A SaaS with strong product, weak narrative. The landing page led with features, not outcomes. Bounce was 71% on mobile, visit-to-trial was 1.4%.

Our approach

  1. 01

    Repositioned the hero around the buyer's KPI, not the product's features

  2. 02

    Added social proof above the fold with rotating logos and a single hero metric

  3. 03

    Rebuilt pricing as outcome tiers (with FAQs and money-back guarantee)

  4. 04

    Shipped on Next.js 16 + Tailwind v4 with A/B-ready hero variants

The outcome

  • Visit-to-trial conversion 1.4% → 3.5% in the first month
  • $84K in net-new MRR added in the first 60 days
  • INP dropped to 92ms; mobile bounce −38%
  • Sales team reports leads now arrive 'pre-sold' on positioning
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