The problem
The previous site looked like a Bootstrap template. Trial-to-paid conversion was stuck at 4.1% and demo bookings were flat. The dashboard's streaming UI dropped messages and pricing was hidden three clicks deep.
Our approach
- 01
Conversion-architected hero with animated agent mockup and dual CTA (book demo + start trial)
- 02
Production streaming chat with tool-use surfaces, citation drawer and guardrail retry
- 03
Pricing rebuild: trial-first messaging, transparent token-based tiers, annual toggle
- 04
Operator dashboard with eval tables, cost/latency widgets and trace inspector
The outcome
- Trial-to-paid conversion went from 4.1% to 12.7% in 60 days
- Demo bookings 3.4× over previous quarter
- Investor follow-up emails specifically called out the redesigned site
- Lighthouse went from 62 to 98 across all routes