The problem
A boutique Dubai brokerage with $500M+ in listings was running a WordPress theme that loaded in 7 seconds. Listings weren't indexed. The lead form was an 11-field WPForms widget; nobody completed it.
Our approach
- 01
Editorial-grade listing pages with parallax photo galleries and schema markup
- 02
Mapbox search with neighborhood polygons (Palm, Marina, Downtown, Emirates Hills)
- 03
Multi-step lead form with progressive disclosure (3 steps, not 11 fields)
- 04
Local SEO architecture: LocalBusiness schema, hreflang EN/AR, neighborhood hub pages
The outcome
- Ranking #1 for 'Palm Jumeirah villa for sale', 'Dubai Marina penthouse', and 'Downtown Dubai apartments'
- Lead form completions 4.2× the previous form
- Average listing time-on-page +210%
- Lighthouse 98 across performance, accessibility, best-practices and SEO